Being located by Silicon Roundabout in London's startup capital Shoreditch, we get approached by a wide range of companies looking for help in launching their new businesses.
Every startup is different and has their own story to tell, often startups don't yet know their story but with a few searching questions it generally soon becomes clear. The one thing they all have in common is a huge amount of passion for their project.
Most start up videos fall in to one of three categories, though there is a certain amount of overlap:
Promotional / advert videos
Though explanatory and promo videos can go viral. the viral video can be the holy grail for many start ups and people have very strong and differing views on his subject - we'll try to cover viral videos in another blog post shortly...
Our selection below was created after trawling through numerous videos on vimeo and YouTube. Our selections are based on a mixture of aesthetics, storytelling and (perceived) effectiveness. We haven't included any of our own animated videos (that would be weird) plus they're all in our portfolio if you do wish to view them (hint hint).