Good to see you yesterday! It was very interesting to chat with you about potential animated content. It got us thinking today and we thought we would throw together some very quick thoughts and references in case you felt this might be something Lauder might be interesting in looking into in future.
We found very little existing pieces online at present, but thought these two were quite interesting. On the right is the Lancome animation I mentioned.
We thought these Nespresso brand pieces were interesting a little out of the ordinary and quite in line with the sort of thing we have made in the past for various brands.
As I mentioned, we have recently seen a huge increase in the effectiveness of short form animation in the social space. We find we are frequently asked to produce very simple, but immediate visual messaging as part of wider campaigns and often to stand alone. It tends to be very much directed at at the younger markets at present, but here are a few examples of pieces we thought might be of relevance to you. Not all of these are fashion or beauty related, as there seems to be a relatively little instance of use in the market at present, however we thought these might be of interest in various ways.
Finally, just as a thought that occurred when you mentioned your colour range. I thought this tumblr account was a great idea. Perhaps there is the possibility to use a similar idea to express individuality of shades of foundation. Again, just a thought. Here are a few I like:
Anyway, perhaps this will be of use in future! See to you soon!