To help celebrate the start of the 2015/16 NFL season and the 50th year of the NFL, NFL UK approached us to create two new animated pieces for their website and the ever growing legion of UK fans watching the American Football.

Having seen our award winning Guide to American Football they had clear visions of the story they wanted to tell and how to educated and engage their UK audience, and potential new audience.

To ensure the animations were engaging as well as informative we created two bite sized videos. A Rookie's Guide to the NFL and Road to the Super Bowl

Visit NFL UK to catch up on all the latest news on the NFL and to see the animations in situ, or simply check them out below.

A Rookies Guide to the NFL

A concise beginners guide to the rules of American Football designed to outline the basic fundamentals in just over a minute.

The Road to the Super Bowl

Created to outline how the NFL league and division structure works and how teams qualify for the Super Bowl - the biggest annual American sports event in the world!