Cowboy

 

Vibrant cycling badges that reward, motivate, and tell a visual story

Cub Studio crafted an extensive suite of animated achievement badges for the Cowboy bicycle app—every one purpose-built to celebrate user milestones.

 

Trip Tracking with Purpose

The app empowers riders with real-time tracking of distance, speed, route, and location-based stats—rewarding their progress with visually dynamic milestones.

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Three Core Badge Categories

  • Activity Streaks – Celebrate consistency with badges for 3, 6, 9, and 12-month continuous riding streaks.

  • Distance Achievements – Turn long rides into tangible goals, from scaling “Eiffel Tower heights” to completing iconic routes like Route 66.

  • Uncovered Territories – Encourage exploration with badges like “Explorer,” “Early Bird,” “Daredevil,” and more.

 

Reward Designs That Inspire Motion

Each badge features playful, highly detailed animation—designed to surface progress, beauty, and narrative at a glance. Whether it’s clocking personal records or unlocking new territories, every visual aims to spark joy and keep riders pedaling.

Client - Cowboy

Directed - Larry Gerrard

Producer - Ben Skinner

Animated - Fraser Davidson