Dunkin’ Animated Summer Icons
Turning an icon into a summer personality
Cub Studio partnered with Dunkin’, one of America’s most recognisable brands, to design and animate a suite of character-driven brand assets for their seasonal campaign.
From static icon to storytelling asset
Building on the classic “America Runs on Dunkin’” icon, we evolved the brand’s visual identity into a lively animated character—capable of expressing personality, humour, and summer energy.
Action-packed loops for every moment
Our character took on a series of animated vignettes:
Relaxing on a sun lounger
Flipping burgers at the grill
Gliding across the pavement on a hoverboard
Each loop was crafted for maximum clarity, repeatability, and visual punch—ensuring the assets worked seamlessly across social, digital, and in-store channels.
Why brands choose Cub Studio for character animation
With over a decade of experience creating iconographic, motion-ready brand characters, we help global names transform static visuals into animated assets that build emotional connection, enhance brand recognition, and drive campaign engagement.
Client - Dunkin’
Agency - JKR Global
Production - Cub Studio
Animation - Cub Studio